Hyundai Genuine Parts and Accessories’ global strategic partner, Mobis India Limited has launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis” to enhance customer awareness about the importance of authentic automotive parts. The campaign, which has been successful in previous phases in 2024 and 2025, has been able to engage customers and stakeholders through awareness of the risks associated with counterfeit components.
The goal for 2026 is to expand reach through a more immersive and integrated approach leveraging digital platforms, service touchpoints and the wider automotive ecosystem. The initiative is about empowering customers with knowledge to make informed decisions when servicing and repairing their vehicles.
The campaign’s goal is still centered on customer safety and trust. Mobis India highlights the vital role authentic parts play in guaranteeing vehicle safety, dependability, and long-term performance by raising awareness. Hyundai Genuine Parts offer guaranteed quality, longevity, and exact compatibility since they are designed to adhere to the original manufacturing standards established by Hyundai Motor Group.
Mr. Lee Myeong Jae, Head of Mobis India Limited’s After Sales Parts Business Division, commented on the campaign, saying it shows the company’s dedication to customer safety and trust. He emphasized the significance of teaching Hyundai car owners about the possible dangers of using fake parts while reiterating the long-term benefits of using authentic parts.
Mobis India nevertheless urges clients to confirm the authenticity of parts, in order to guarantee dependable performance, improved safety and total peace of mind.
Source: mobis-india-launches-anticounterfeit-campaign-across-nationwide-2026
