As more people turn to sports as a regular form of exercise and social interaction, India’s sports-tech ecosystem is expanding quickly, creating a need for platforms that serve regular athletes.
By providing on-demand court reservations, team discovery, and community-led sports experiences, startups like Playo, Hudle, KheloMore, and Machaxi are gaining popularity.
According to Tracxn, investor interest in the area is still stable, with funding reaching a peak of $6.5 million in 2024. Rising participation in sports like pickleball, badminton, and tennis as well as new experience-led formats like fitness competitions and marathons are driving growth.
Additionally, these platforms are expanding outside of major areas. Bookings are increasingly heavily influenced by Tier II and III cities, which is indicative of a larger trend toward athletics as a way of life. In order to increase access, businesses are opening up underutilized infrastructure, such as community and school facilities.
Given that less than 1% of Indians participate in sports, the founders believe there is significant long-term potential. Startups are relying on steady development in what is gradually turning into a community-driven fitness economy as wages increase and infrastructure becomes better.
Source – The Economic Times
