Pepper has introduced Agent Atlas, an AI-powered interface within its GEO platform that connects search, analytics, content and AI visibility data to help teams analyse performance and execute SEO and GEO tasks from a single workflow.
Agent Atlas allows users to ask questions or set goals in plain language rather than working through separate dashboards or query systems. The platform can draw information from GEO tracking, Google Search Console, Google Analytics and a company’s CMS, combining the data to produce a prioritised recommendation.
The platform is designed to go beyond reporting. Once Atlas identifies an opportunity, users can ask it to carry out the associated work. Pepper’s built-in workflows include content brief generation, content optimisation and content refresh analysis. Teams can also create their own workflows and run them on individual URLs or across larger lists.
Pepper said Atlas can build a new workflow from a plain-language description. Users can describe a recurring task, test the workflow on an individual input and then run it across multiple items. Several workflows can also be connected so that the output from one step becomes the input for the next.
The system also includes reporting capabilities. Atlas can create GEO visibility reports covering prompts, themes and changes in visibility, with reports available for export in PDF or CSV formats.
Another focus is AI search visibility. Agent Atlas tracks visibility and citations across ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews. Pepper says its platform has tracked more than 10 million prompts across AI engines.
The company has positioned the product around the growing need to understand how brands appear not only in conventional search results but also in AI-generated answers. Atlas can compare brand visibility against competitors, identify prompts where competitors have an advantage and highlight pages that may offer opportunities for improved AI visibility.
Pepper also says Atlas shows the steps taken during analysis and flags limitations when available data is insufficient to support a conclusion. This is intended to provide users with greater visibility into how recommendations are produced.
Agent Atlas is part of Pepper’s broader GEO platform rather than a standalone product. The company says its platform has been used by 250+ enterprises, while Pepper has eight years of experience in organic growth, content and SEO for enterprise brands.
The launch reflects the continuing shift in search optimisation from traditional rankings towards visibility across AI-powered search and answer platforms, while combining analysis with automated execution.
Source: This article is based on an official press release issued by Pepper
Agent Atlas: AI Agent That Runs Your SEO and GEO Work
