Apple announces new product line including MacBook Neo and iPhone 17e.

Apple has announced new products including a new MacBook line, iPhone 17e, and newer models of computer monitors. This is in keeping with the company’s pattern of launching new products in March. All these products are available for pre-order now, and are set to release on March 11. 

Apple announced the Apple MacBook Air (M5), Apple MacBook Pro (M5 Pro), Apple MacBook Pro (M5 Max) and brand-new Apple MacBook Neo. While the exterior of these laptops all look similar, they all come with more storage and a higher starting price. The MacBook Neo is the newest budget-friendly laptop with its low price-point. 

In fact, the MacBook Neo is Apple’s lowest-priced laptop. It starts at $599. Unlike other MacBooks, it uses an A-18 processor inside, like an iPhone. However, it has a less detailed screen than other models and a lower battery life. 

The iPhone 17e comes as an expected successor to iPhone 16e. Unlike its predecessor, the new iPhone 17e now comes with MagSafe capabilities, which means users can attach magnetic accessories and charge wirelessly with compatible MagSafe chargers, including handy add-ons like snap-on wallets, stands, and portable power banks. 

READ: Apple to move some Mac Mini production from Asia to Houston (February 24, 2026) 

The $599 iPhone 17e starts at the same price that the iPhone 16e did last year, but the new model comes with more storage — 256GB compared to iPhone 16e’s 128 GB. The iPhone 17e also got an upgraded modem: the C1X, which should contribute to better energy efficiency, according to Apple. This translates to a higher battery life. 

As mentioned, the iPhone 17e starts at $599. It comes in soft pink, black, and white, and in two storage configurations — 256GB and 512GB. 

The iPad Air lineup now includes a model powered by the M4 chip. According to Apple, the M4 chip, compared with the M3 chip inside its predecessor, delivers a 30 percent bump in performance. The M4-packed iPad Air now has more RAM, jumping from 8GB of RAM to 12GB. 

This allows smoother multitasking and faster performance while using multiple apps at once. 
While the previous iPad Air had WiFi 6E support, the new iPad Air has WiFi 7 capabilities, which, in theory, should lead to faster wireless speeds and more reliable connectivity. The 11-inch model starts at $599, and the 13-inch model starts at $799. 128GB, 256GB, 512GB, and 1TB configurations are available when it comes to memory. The M4 iPad Air comes in blue, purple, starlight, and space gray. 

READ: Why Apple is fighting an antitrust investigation in India’s courts (January 22, 2026) 

There’s also the new MacBook Pro with M5 Pro and M5 Max. Compared with the M4 Pro and M4 Max, which had 14-core and 16-core designs, respectively, the M5 Pro and M5 Max now have an 18-core CPU. 

The M5 Max has a higher potential for graphic performance which comes with up to 40 GPU cores (compared with the M5 Pro, which comes with up to 20). The new laptop comes in four types — a 14-inch MacBook Pro with an M5 Pro or M5 Max chips and a 16-inch MacBook Pro with an M5 Pro or M5 Max chip. 

Apple also rolled out a new family of displays: the $1,599 Studio Display and a $3,299 Studio Display XDR. Both feature a 5K, 27-inch display with a 12MP Center Stage camera. 

In addition, the Studio Display and Studio Display XDR have three microphones and a six-speaker system (with spatial audio support). Both come with Thunderbolt 5 ports, which should improve data transfer speeds, make it easier to connect multiple high-resolution displays, and deliver faster performance when using peripherals like external SSDs.