Chennai, India: Zoho’s messaging platform Arattai has introduced Aadhaar App-enabled identity verification, adding a new layer of authentication designed to reduce impersonation risks while giving users greater control over the information they choose to share.
The latest update enables users to verify their identity through the Aadhaar App without revealing their Aadhaar number or other personal information. Instead of exposing sensitive identity details, the verification process confirms authenticity while allowing users to maintain privacy during digital interactions.
According to Zoho, the feature has been developed to address growing concerns around identity spoofing, fake profiles and online impersonation. Verification is completed only after explicit user consent, with Arattai displaying a verification badge once the process is successfully completed. The company said the approach allows users to establish trust without compromising personal data.
Alongside identity verification, Arattai has expanded its privacy-focused capabilities with new controls aimed at improving user safety. The platform now allows users to manage who can contact them, offers enhanced profile visibility settings and provides greater control over how personal information is shared across conversations. These additions build on Arattai’s existing focus on secure communication and user privacy.
Zoho said the integration reflects its broader effort to deliver secure digital communication tools while supporting India’s evolving digital identity ecosystem. By leveraging the Aadhaar App’s privacy-preserving verification mechanism, the company aims to simplify identity confirmation without storing or exposing sensitive Aadhaar credentials.
The company noted that the new capabilities are intended to make digital conversations more trustworthy while giving users more transparency and control over their online identity. As concerns around digital fraud and impersonation continue to grow, the latest update positions identity verification and privacy protection as core features of the Arattai messaging platform.
Source: This article is based on an official press release issued by ZOHO
Arattai introduces Aadhaar app-enabled identity verification, enhances privacy-focused features
